0:00 Reddit is hugely cited in LMS. It's probably the number one thing people are asking, customers are asking me is how do we optimize for Reddit? The obvious strategy for a growth person is let's make a bunch of automated spam and spam Reddit all over the place and get my product to show up everywhere. They're looking at creating hundreds of fake Reddit accounts pretending to be someone that you're not. I'm going to autopost comments and then like my own comments and then build a trust score and then show say everywhere that my product is the best product. Fortunately, that doesn't work very well. Those accounts get banned, those comments get deleted. The other strategy is the whole purpose of Reddit is to post useful, high-quality, authentic comments from real people. So the strategy is find a thread that is a part of a citation that you want to show up in, say who you are, say where you work, and then give a useful piece of information. And that works really well. You don't actually need 10,000 comments. Even five could be great, and that scales perfectly well.